As UK companies begin to develop internet related business, some are considering issuing tracker stock to increase investors' focus on that part of their assets.
As UK companies begin to develop internet related business,
some are considering issuing tracker stock to increase investors'
focus on that part of their assets. A number of US companies,
including AT&T, Sprint and Telephone & Data Systems, have
already issued internet tracking stock.
UK companies that have been reported to have considered this
option include Pearson, Misys and United News & Media
(Pearson and Misys decided not to proceed, Pearson, reportedly
because of the increased integration between its internet and
conventional operations and Misys because it considered that
European investors were not yet ready for tracking stocks.)
What is tracking stock?
Tracking stock (also known as "targeted stock", "letter stock"
or "alphabet stock") is a special class of shares with dividends
and/or rights to return of capital linked to a specific segment
of the issuer's business. Quite often the tracking stock gives
investors only a percentage of economic interest, retaining the
remainder for the issue. The procedure does not involve the
creation of a separately listed company as in a demerger and,
therefore, the issuer retains management control over the tracker
stock business.
General Motors is believed to have been the first company to
issue tracking stock when, in 1984, it issued a separate stock
representing its newly acquired Electronic Data Systems business.
So far, most issues of tracking stock have been by way of scrip
issue to existing shareholders or as consideration for an
acquisition rather than to outside investors as part of a
fund-raising exercise. However, this is changing as part of the
purpose of the internet tracking stock is to raise the cash
required to invest in these businesses.
Attractions
The issue of tracking stock offers attractions to companies
whose share price does not fully reflect the underlying value of
different parts of the group's businesses. Since such shares
confer no right to participate in any of the group's other
businesses, the market price of each class of share should more
closely reflect the value of the relevant underlying
businesses.
The advantages of tracking stock include:
The ability to offer shares which appeal more to investors as
a result of being more precisely targeted to their differing
requirements.
Increased investor focus on each business and greater
interest from analysts in the company as a whole leading to an
overall increase in the value of the group.
The ability to offer management incentives (particularly
equity participation) more closely linked to the performance of
specific businesses which should make retention of management
easier.
The creation of an acquisition currency which hopefully will
have an "internet" rating, making deals in that sector less
dilutive.
Lower borrowing costs than on a demerger, resulting from the
stronger credit rating attributable to the company as a whole
rather than each pool separately. The cost of borrowing for an
internet start-up company, if debt financing is available at all,
will be much higher than for an internet subsidiary of a stronger
parent which benefits from the creditworthiness of the group as a
whole.
Simpler, more flexible arrangements for sharing costs or
expertise than on a demerger.
Procedure for issue
Although no UK company has yet issued listed tracking stock
(other than in the context of investment trusts (see "C