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Internet tracking stocks: The e-share

Practical Law UK Legal Update 5-101-1142 (Approx. 7 pages)

Internet tracking stocks: The e-share

by Anna McCrum, PLC
As UK companies begin to develop internet related business, some are considering issuing tracker stock to increase investors' focus on that part of their assets.
As UK companies begin to develop internet related business,
some are considering issuing tracker stock to increase investors'
focus on that part of their assets. A number of US companies,
including AT&T, Sprint and Telephone & Data Systems, have
already issued internet tracking stock.
UK companies that have been reported to have considered this
option include Pearson, Misys and United News & Media
(Pearson and Misys decided not to proceed, Pearson, reportedly
because of the increased integration between its internet and
conventional operations and Misys because it considered that
European investors were not yet ready for tracking stocks.)

What is tracking stock?

Tracking stock (also known as "targeted stock", "letter stock"
or "alphabet stock") is a special class of shares with dividends
and/or rights to return of capital linked to a specific segment
of the issuer's business. Quite often the tracking stock gives
investors only a percentage of economic interest, retaining the
remainder for the issue. The procedure does not involve the
creation of a separately listed company as in a demerger and,
therefore, the issuer retains management control over the tracker
stock business.
General Motors is believed to have been the first company to
issue tracking stock when, in 1984, it issued a separate stock
representing its newly acquired Electronic Data Systems business.
So far, most issues of tracking stock have been by way of scrip
issue to existing shareholders or as consideration for an
acquisition rather than to outside investors as part of a
fund-raising exercise. However, this is changing as part of the
purpose of the internet tracking stock is to raise the cash
required to invest in these businesses.

Attractions

The issue of tracking stock offers attractions to companies
whose share price does not fully reflect the underlying value of
different parts of the group's businesses. Since such shares
confer no right to participate in any of the group's other
businesses, the market price of each class of share should more
closely reflect the value of the relevant underlying
businesses.
The advantages of tracking stock include:
  • The ability to offer shares which appeal more to investors as
  • a result of being more precisely targeted to their differing
  • requirements.
  • Increased investor focus on each business and greater
  • interest from analysts in the company as a whole leading to an
  • overall increase in the value of the group.
  • The ability to offer management incentives (particularly
  • equity participation) more closely linked to the performance of
  • specific businesses which should make retention of management
  • easier.
  • The creation of an acquisition currency which hopefully will
  • have an "internet" rating, making deals in that sector less
  • dilutive.
  • Lower borrowing costs than on a demerger, resulting from the
  • stronger credit rating attributable to the company as a whole
  • rather than each pool separately. The cost of borrowing for an
  • internet start-up company, if debt financing is available at all,
  • will be much higher than for an internet subsidiary of a stronger
  • parent which benefits from the creditworthiness of the group as a
  • whole.
  • Simpler, more flexible arrangements for sharing costs or
  • expertise than on a demerger.

Procedure for issue

Although no UK company has yet issued listed tracking stock
(other than in the context of investment trusts (see "C
shares and S shares: a different class of share", PLC, 1997, VIII(10), 27),
the procedure for issue would be similar to that of any new class
of shares.
The company issues a circular to existing shareholders
explaining the reasons for the issue and giving the financial and
other information about the company required by the rules of the
London Stock Exchange. Because the tracking stock will be a new
class of share, the Stock Exchange rules will require listing
particulars or a prospectus to be produced regardless of the size
of the issue.
This circular will include a notice convening an extraordinary
general meeting of shareholders of the company to pass a special
resolution to:
  • Increase the authorised share capital of the company by the
  • aggregate nominal amount of the new class of shares and to create
  • the new class of shares.
  • Authorise the directors of the company to allot the new class
  • of shares. If the tracking stock is to be issued for cash rather
  • than by rights, a disapplication resolution may also be required
  • (assuming the tracking stock is equity share capital).
  • Amend the articles of association to set out the rights of
  • the new class of shares.

Difficult issues

The US experience of tracking stocks has thrown up a number of
tricky issues that will need careful consideration in the UK
context.
Voting rights. Tracking stocks which have
been issued in the US have usually had floating voting rights,
which would be a novelty in the UK. These work by giving the
holders of the tracking stock a proportion of the total votes of
the company equal to the proportion of the total market
capitalisation represented by the tracking stock. This means that
a shareholder's percentage of the total votes will float up and
down.
In the UK this might, in theory, cause problems with
compliance with the Takeover Code. The Rules Governing
Substantial Acquisitions of Shares (SARs), which are issued by
the Takeover Panel, restrict the speed with which a person may
build up a stake in a company in excess of 15% of the voting
rights. Inadvertently these rules could be breached as a result
of the adjustment made to the voting power of the tracking
stock.
Under the Takeover Code a person may be required to make a
mandatory offer under Rule 9 if he acquires 30% or more of the
voting rights. This could also, in theory, be triggered
inadvertently as a result of the floating voting adjustment
provisions.
Directors' duties and conflicts of interest.
Directors are under a duty at common law to act in good faith in
what they consider to be the best interests of the company
(Percival v Wright [1920] 2 Ch 421). They will need to
be able to justify to all shareholders the benefits of the issue
of tracking stock and each class of shareholder will want to
receive assurance that they will be treated fairly. Where a
company has more than one class of share in issue and where a
decision would bear differently upon the classes, the directors
must act fairly having regard to the interests of both
classes.
In order to reduce the likelihood of any conflict, it will be
important that the rights of the shares set out in the articles
of association make it clear which assets "belong" to the
tracking stock part of the business or group and how business
opportunities are to be allocated as between the two so that both
directors and shareholders are clear on which part of the
business of the whole company falls into which sub-division.
Other steps that should be considered include establishing arms
length arrangements between the two businesses, establishing a
committee to consider issues of potential conflict and make
recommendations to the board, ensuring that the tracker stock
business is housed in a separate out-going with its separate
management and balancing the board's obligations as between the
two businesses.
Distributable profits. The availability of
realised profits for the purposes of making a distribution has to
be determined by reference to the financial position of the
company as a whole, rather than of the tracking stock business
(section 263(3), Companies Act 1985). If a company has
realised profits available for distribution created by the
tracking stock business but a realised loss in its tracking stock
business, the maximum amount which could be distributed would be
the net amount. But the ordinary shareholders might feel
aggrieved if the amount of their dividend was reduced because of
a problem in the tracking stock business or vice versa.
There is little that can be done to combat this other than to
make it clear in the prospectus that this is a risk.
Accounting issues. A company with ordinary
shares and tracking shares will have two separate pools of assets
which must be separately identifiable. Separate accounting
records will have to be maintained for this purpose and the
audited accounts would be expected to show the performance of the
two pools separately.
Rights of creditors. The creation of tracking
stock will not, itself, affect the rights of creditors of the
company. Creditors will have their rights against the assets of
the company as a whole. This is, however, subject to contrary
agreement with the creditor in question; and it would be possible
for a creditor to agree that his rights against the company are
limited to, say, the value from time to time of the assets in the
tracking stock pool. Non-recourse financing by ensuring that the
tracking stock business is within a limited liability entity with
no cross-guarantees would obviously be possible in theory.
Unwind rights. The terms of the tracking
stock could include a mechanism to allow the issue to be unwound
in case managing the two businesses separately becomes too
difficult. This could be done by making the tracking stock
convertible into ordinary shares at the option of the
company.
London Stock Exchange issues. In the absence
of precedent, the London Stock Exchange's formal views on the
implications of a tracking stock on, for example, Class 1
transactions and the contents of the prospectus remains an
unknown.
Pre-emption rights. If both classes of shares
are equity share capital - who could qualify for future cash
issues of shares? Would UK institutional shareholders accept
effective permanent disapplication of pre-emption rights as
between the two classes making them two entirely separate pools
for equity fund-raising purposes?
Anna McCrum, PLC.
End of Document
Resource ID 5-101-1142
© 2024 Thomson Reuters. All rights reserved.
Published on 27-Jan-2000
Resource Type Legal update: archive
Jurisdiction
  • United Kingdom
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