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Direct Marketing in Japan: Overview
Practical Law Practice Note Overview w-037-5075 (Approx. 9 pages)
Direct Marketing in Japan: Overview
by Masayuki Atsumi and Haruka Otaki, Miura & Partners
A Practice Note providing an overview of the legal issues surrounding direct marketing in Japan. This Note considers the statutes, regulations, and voluntary codes of practice that apply to direct marketing activities, including telemarketing, voicemail, fax, direct mail, electronic communications (including email), as well as means of consumer recourse, and regulatory enforcement.
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Resource ID w-037-5075© 2024 Thomson Reuters. All rights reserved.