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Message conveyed by comparative advertisement considered in trade mark infringement claim (High Court)
Practical Law UK Legal Update Case Report w-042-9551 (Approx. 5 pages)
Message conveyed by comparative advertisement considered in trade mark infringement claim (High Court)
In Gibraltar (UK) Ltd and another v Viovet Ltd [2024] EWHC 777 (Ch), the High Court ruled on a preliminary issue regarding whether advertisements comparing own brand and branded veterinary products were to be understood as only comparing price or also (by implication) comparing other features, including in particular the relevant products' quality or efficacy.
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Resource ID w-042-9551© 2024 Thomson Reuters. All rights reserved.
Published on 11-Apr-2024
Resource Type Legal update: case report
Jurisdiction
Related Content- United Kingdom