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Practical Law Data Protection: what to expect in 2022

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Practical Law Data Protection: what to expect in 2022

This article summarises the main developments that will affect data protection practitioners in England and Wales in 2022.

Scope of this resource

This article summarises the main developments that will affect data protection law practitioners in England and Wales in 2022.
Although this article summarises the main developments from a UK perspective, it does include EU developments as these are likely to remain of relevance in the UK for organisations operating across the UK and the EU and may be taken into account in applying and enforcing the UK GDPR. They are also worth noting in relation to the UK's adequacy assessment and the UK's need to retain a data protection regime essentially equivalent to that of the EU. A key area of interest for 2022 will be the extent to which the UK diverges from EU rules, not just in core data protection legislation following the Department for Digital, Culture, Media and Sport (DCMS) consultation (see DCMS: Data: A new direction (10 September 2021) and Article, DCMS data protection reforms: summary of consultation proposals) but in other areas such as e-privacy, digital regulation and AI.

Compliance

The principal focus of attention for organisations in 2022 will be the results of the DCMS consultation on the government's proposals to reform the perceived burden of complying with the UK GDPR (DCMS: Data: A new direction (10 September 2021)). Compliance generally and accountability are of perennial concern for organisations large and small, due to demands on time and resource allied with the threat of incurring a significant fine and damage to business reputation for significant breaches of obligations under the UK GDPR and Data Protection Act 2018 (DPA 2018). Key compliance developments awaited in 2022 include:
  • Confirmation of changes to accountability framework. Reforms to the UK data protection regime outlined by the DCMS in September 2021 (see Legal update, DCMS announces plans to reform UK data protection regime and Article, DCMS data protection reforms: summary of consultation proposals) will be further refined in 2022, following publication of the results from its consultation in due course (no announcement on timing has yet been made). Changes under consideration include a redesign for the UK GDPR's accountability framework by introducing a risk-based accountability framework based on bespoke privacy management programmes tailored to an organisation's individual data processing operations, and removing obligations to appoint a data protection officer, conduct data privacy impact assessments and maintain processing records.
    The consultation will confirm whether large corporates and small businesses welcome a reduction in their compliance workload or if instead it's a case of "meet the new boss, same as the old boss" with risk-based privacy management seen as being just as burdensome as existing accountability obligations. For more information and analysis concerning the DCMS package of proposals, see Legal update, ICO response to DCMS consultation on future of UK data protection regime: Chapter two – reducing burdens on business and delivering better outcomes for people, and Articles, DCMS data protection reforms: summary of consultation proposals and Data protection reform: setting the course for a new direction.
  • Pragmatic scrutiny of compliance. The Information Commissioner's Office's (ICO) ongoing efforts to maintain an effective regulatory approach to compliance that remains in sync with a rapidly evolving digital landscape without impeding innovation is a recurring theme throughout this article. It continues to demonstrate empathy with the challenges for organisations to remain in step with the accountability framework during a pandemic, which will remain the position in 2022. See "ICO consultation on its regulatory approach" under Other developments.
    As life for many will likely continue to remain heavily reliant on social media and video conferencing while work and everyday life continues to be disrupted by the pandemic for the foreseeable future, the ICO's relationship with the tech giants and others who provide and operate these services will continue to occupy centre stage in 2022. The ICO has demonstrated its appetite to enforce the UK GDPR on a provisional basis against Clearview AI Inc with the full extent of any fine and enforcement action to be confirmed in 2022 after Clearview has made its representations (see Sanctions and remedies and Technology). The ICO will also continue to engage constructively with businesses ranging from global tech giants to SMEs to help ensure their processing activities remain compliant, by publishing guidance or evaluating projects at their sandbox stage to help ensure that a data privacy compliant course is steered and maintained from the outset and throughout the lifespan of a new product. See "ICO consultation on its regulatory approach" under Other developments and Data sharing.
  • New journalism code. A final version of a statutory code that will apply to the processing of personal data for the purposes of journalism should be laid before Parliament in 2022. The code will provide practical guidance to help media organisations, journalists and others engaged in data processing roles relating to the publication of journalistic material comply with data protection requirements. For further information about the code, see Legal update, ICO consults on draft journalism code and draft economic impact assessment.
  • Certification schemes. Certification under the UK GDPR (Article 42) is a way for an organisation to demonstrate it is complying with its data protection obligations and show accountability. The development of certification schemes for ICO approval has been slow to take off and the ICO remains keen to talk to and advise organisations interested in developing further certification schemes in 2022. (See Legal update, ICO approves first certification scheme criteria ICO & Certification schemes and Data security.)
  • Age Assurance Bill and Children's Code developments. For information on the progress of the Age Assurance Bill (which would require that any age assurance system operated in relation to online or digital services used by UK consumers, or operated in the UK, would have to protect the privacy of users in accordance with data protection legislation) and developments with the Children's Code, see Rights of data subjects.

Cookies

Cookies have been crumbling in 2021 in the light of increasing concerns about cookie fatigue from pop-ups seeking consent to the use of cookies and individuals simply clicking "I agree" because they want to access a website without engaging with the privacy information and controls. Some blame impractical and strict e-privacy rules which lead to some online advertisers taking short cuts, and others blame a lack of enforcement. Elizabeth Denham recently called on the G7 data protection authorities believing that they could help tackle the problem by playing a major role in encouraging technology firms and standards organisations to develop and roll out privacy-oriented solutions globally; there is likely to be a further meeting in 2022 when this might be discussed (see Legal update, Information Commissioner calls on G7 data protection authorities to tackle cookie pop-ups). Requirements in relation to cookies (and similar technologies) should be kept under review, as there may be changes ahead in 2022, including:

Data security

Cybersecurity will no doubt continue to be a focus for the UK and the EU and data breaches will also continue to be a focus for organisations and the ICO. In addition, we may see further guidance from the ICO and an uptake of certification schemes.
Areas of interest in 2022 may include:

Data sharing

Unfortunately, COVID-19 continues to dominate the news headlines and news from the ICO continues in a similar vein. In December 2021, the ICO published a policy paper reflecting on some of the key themes and emerging issues in information rights regulation that it has engaged with since the outbreak of COVID-19. The conclusions reassuringly include that the principles-based approach of the UK data protection regime has provided the flexibility to allow for the collection, sharing and use of personal data in the delivery of vital services, which has allowed the ICO to apply a pragmatic risk-based approach to regulation during the pandemic, without the need to change any laws (see Legal update, COVID-19: Information Commissioner shares lessons learnt during COVID-19 pandemic and Practical Law's Data Privacy & Security Global Coronavirus Toolkit). Other areas to watch out for in 2022 include:

Direct marketing

It is no secret that the ICO takes compliance with the e-marketing rules in PECR and the lawful collection and use of personal data under the UK GDPR for direct marketing purposes very seriously; frequently it is at the top of its list for fines or enforcement action (see ICO civil penalties: tracker). The ICO will continue to flex its muscles in this area and push to increase its enforcement powers and the maximum amount of the fines that it can impose under PECR. Specific things to be aware of in 2022 include:
  • ICO draft direct marketing code of practice. The ICO's consultation on its draft direct marketing code of practice, together with additional practical tools, such as checklists, closed on 4 March 2020 (see Legal update, ICO launches consultation on draft direct marketing code). A spokesperson at the ICO has confirmed to Practical Law that they cannot yet provide an indication as to when the code will be finalised and laid before Parliament, before coming into force. Once in force, as a statutory code of practice, it will provide the ICO with more enforcement power than the direct marketing guidelines made under the Data Protection Act 1998 (DPA 1998). Bearing in mind the government's proposals in relation to direct marketing, it is not beyond the realms of possibility that the ICO may be awaiting the outcome of the DCMS consultation, "Data: A new direction" (no announcement on timing has yet been made) before finalising the code.
  • DCMS consultation, "Data: A new direction". The UK government has persistently made clear that it will set its own compass in relation to the UK data protection regime and as such, it will be worth keeping a watch on any conflicting requirements between the UK government's proposals in relation to direct marketing and the EU's in its draft e-Privacy Regulation (COM(2017) 10 final) (draft ePR). The DCMS consultation includes the following proposals:
    • increasing the maximum fine that the ICO can levy for non-compliance with PECR from £500,000 to £17.5 million or 4% of global annual turnover (the same level that the ICO can levy for failing to comply with the UK GDPR and DPA 2018). The ICO is calling for the government to go further and align the whole of the PECR enforcement toolkit with the UK GDPR and DPA 2018, which would include security audits;
    • extending "the soft opt-in" for electronic communications for direct marketing to cover non-commercial organisations, such as political parties and charities, where they have previously formed a relationship with the person (for example, as a result of membership or a subscription). The ICO is calling for the existing safeguards to apply if there is any extension and for clarification as to whether it applies to fundraising and, if so, whether further safeguards should be put in place, bearing in mind the previously huge volumes of fundraising material that caused distress and significant harm to vulnerable individuals;
    • relaxing the rules in relation to democratic engagement, in particular whether communications from political parties which promote aims and ideals should continue to be treated as direct marketing for the purposes of PECR and whether the lawful grounds for processing personal data permit political parties and elected representatives to process personal data for the purpose of democratic engagement to the extent that is necessary in a healthy democracy. The ICO states that ensuring a healthy democracy is important, but any relaxation would need careful consideration; and
    • enhancing the ICO's enforcement powers and possibly introducing new legislative measures to combat nuisance calls, text messages and emails. The ICO welcomes the range of additional options proposed and in addition recommends that the government considers extending the UK's existing PECR legislation to operate on an extra-territorial basis, like the UK GDPR, as this would help the ICO to reach beyond the UK's borders to pursue instigators of calls from abroad that target UK citizens.
  • Ofcom and ICO joint action plan on tackling nuisance and scam calls. Ofcom and the ICO will continue their action in five key areas and in 2022 they will publish an update on their progress (see Legal update, Ofcom and ICO publish update to joint action plan on tackling nuisance and scam calls).
  • Digital Regulation Cooperation Forum (DRCF) 2021/2022 workplan. The DRCF comprises the CMA, Ofcom, the ICO and the Financial Conduct Authority. It was set up to support regulatory co-ordination in digital markets, and co-operation on areas of mutual importance. In 2022, it will continue the work set out in its 2021/2022 workplan (see Legal update, DRCF publishes workplan for 2021/22). This includes:
    • further work needed to understand interactions between data protection and competition regulation (such as an ongoing investigation into Google's privacy sandbox browser changes);
    • ensuring design frameworks meet standards set out in the UK GDPR;
    • algorithmic processing;
    • digital advertising technologies;
    • the ICO's Age Appropriate Design Code and the regulation of video-sharing platforms (VSPs) and online safety; and
    • interactions in the wider digital regulation landscape.
  • Draft e-Privacy Regulation (COM(2017) 10 final) (draft ePR). At EU level, the draft ePR aims to establish tighter and clearer rules on electronic direct marketing (such as email, text, fax and live and automated calls). The legislation will not become directly applicable in the UK but, in view of its proposed territorial reach, it will still be important to follow its progress and be aware of any divergences between the final outcome of the UK government's consultation "Data: A new direction" and the ePR once formally adopted. (See Digital Single Market Strategy: Regulation on Privacy and Electronic Communications (ePrivacy Regulation): legislation tracker.)

Employee data and monitoring

Artificial intelligence and machine learning are increasingly impacting on the ways decisions are made about workers, monitoring technologies are more varied and widespread in use, and the COVID-19 pandemic has accelerated the trend for working remotely and obtaining health data. All of these are themes we are likely to see reflected in 2022, for example in guidance and regulatory activity. In addition, regulatory guidance and activity more generally will have an impact on how employees' data is processed and some of this is covered in other sections of this article, for example the ICO's AI and Data Protection Risk Toolkit (see Technology) and the ICO's IDTA and guidance on international transfers (see Exporting personal data).
Other areas to watch out for in 2022 include:

Exporting personal data

In 2021 data protection practitioners witnessed a smooth (albeit last minute) transition to protect the uninterrupted flow of personal data from the EEA to the UK as the temporary bridging mechanism ended and the European Commission adopted an adequacy decision in respect of the UK under the EU GDPR. The Commission also adopted its long awaited standard contractual clauses (EU SCCs) under the EU GDPR for personal data transfers from the EEA to third countries and EU SCCs as required by Article 28 between controllers and processors for processing within the EEA. In the UK, the DCMS and the ICO both launched consultations under the UK GDPR in respect of international data transfers from the UK to third countries, the outcome of which will be greatly anticipated in 2022. However, there are concerns that if the UK's data protection regime deviates too much from the EU's, it might trigger an earlier review of the UK's adequacy decision than the sunset date of 27 June 2025. Specific developments to keep a close watch on in 2022 include:

General

  • New Information Commissioner's inbox. John Edwards will begin tackling a challenging inbox from 3 January 2022 as the UK's new Information Commissioner (see Legal update, Arrangements for new Information Commissioner announced). Mr Edwards' approach to the post and his personal style will become clearer as he makes his mark on the UK regime, bringing a wealth of data regulatory experience as New Zealand's former Privacy Commissioner and 20 years of experience practising law and specialising in information law. Key issues in 2022 and beyond for the new Information Commissioner will include:
  • Role of personal data in countering COVID-19 and developing UK's life sciences sector. Public engagement and support are integral to data driven counter measures to COVID-19. The ICO continues to support and guide developers and organisations with the end-to-end process of delivering innovative technical solutions for use in the front line, to help ensure that a high level of public trust in the fair use of their data is maintained. NHS test and trace apps have proved one such success and the ICO's pragmatic regulatory approach will be called on repeatedly as new needs and purposes arise during the ongoing pandemic. Any use of COVID passports to free up international travel and the UK leisure industry will pose a challenge on several levels in 2022, besides respect for data privacy. For more information on the role played by the ICO in the pandemic, see Legal updates, COVID-19: Information Commissioner shares lessons learnt during pandemic and COVID-19: ICO publishes consensual audit report on NHS Test and Trace. See also Data sharing.
    The role of health data also figures prominently in the government's ambitions to make the UK a world leader to develop med-tech, new medicines and undertake innovative R&D (see Legal update, Government releases ten-year strategy for UK life sciences sector: Health data). Flows of health data relating to individuals to and from the UK and data sharing will come under the remit of the ICO, which will be charged with shaping any new data laws required to underpin public trust that this most sensitive of data will be processed securely and fairly.
  • ICO annual tracking research. The results of the ICO's 2021 survey about the public's awareness and perceptions of their information rights and their trust and confidence in organisations who use their personal data (see Legal update, ICO publishes 2021 annual tracking research), showed that levels of trust and confidence in how companies and organisations store and use personal information had remained broadly stable since 2020, and that around one in seven people are more likely to be comfortable with their personal information being shared in the public sector as a direct result of the COVID-19 pandemic. Will the 2022 survey demonstrate that a similarly high level of public trust is being sustained in contact tracing apps and the other increasingly technology-based solutions being deployed by the government and other public health focused organisations?
  • What next for the immigration exemption? The Court of Appeal ruled that the immigration exemption in the DPA 2018 will be declared unlawful, but that declaration will be suspended until 31 January 2022 to provide a reasonable time for the legislation to be amended. The effect of this announcement is that the government has until 31 January 2022 to pass legislation to amend the exemption in paragraph 4, failing which the exemption will be declared unlawful and become invalid from the end of January 2022. Regulations amending the exemption have now been laid before Parliament and are expected to come into force before the January deadline. Bearing in mind the high level of scrutiny the exemption has received from the judiciary, EU bodies and pressure groups up to and including the Court of Appeal's judgment, it will be interesting to see if the new checks and balances on the Home Secretary's use of the exemption attract fresh challenges. For more information on the path to rehabilitation for the exemption, see Legal updates, Declaration from Court of Appeal that immigration exemption is unlawful suspended until 31 January 2022 , Court of Appeal judgment on data protection immigration exemption published and Regulations amending DPA 2018 immigration exemption laid before Parliament.
  • CDEI work programme for 2022. The CDEI sees consistent and recurring challenges facing the government, industry and regulators that include developing and maintaining accountability when deploying data-driven technologies, a need to address the transparency and explainability of data-driven systems and the question of improving access to high quality data. Over the next year it plans to prioritise the themes of facilitating responsible data sharing across the economy, the responsible development, deployment and use of AI and data across the public sector and helping to lay the foundations for the development of a strong AI assurance ecosystem in the UK. (See Legal update, Centre for Data Ethics and Innovation publishes two-year review.)

Rights of data subjects

Although handling requests in relation to the rights of data subjects often tends to be business as usual (with complaints in relation to subject access requests continuing to top the ICO's complaints list by some margin), data subject rights are about more than just the exercise of individual legislative rights and the ICO is always keen to stress how its role supports people's rights, for example, in relation to public health innovation and COVID-19, facial recognition technology, political campaigning and scams and frauds targeted at the vulnerable. Children's data and rights look set to continue being a priority in 2022, both in the UK and the EU. We may also see changes to individual rights based on the DCMS proposals ("Data: A new direction").
Key areas to watch for in 2022 include:

Sanctions and remedies

2022 may usher in significant changes to the ICO's enforcement regime (see Practice notes, UK GDPR and DPA 2018: enforcement, sanctions and remedies (UK) and Data Protection Act 2018: criminal enforcement)) if the government's proposed changes in the DCMS consultation come into being. We should also find out in 2022 whether the government decides to adopt the ICO's recommendation on regulatory reform of PECR when it publishes the outcome of the consultation. However, it remains to be seen how many of the proposed changes are adopted.
Of particular interest in 2022 will be the following.

DCMS consultation ("Data: A new direction")

Other developments

Surveillance

The ICO has repeatedly stated that it does not wish to impede the responsible and data privacy friendly use of innovation. Striking a balance between protecting data subjects and allowing technology to be used for purposes that could benefit the public at large is a particular challenge for the ICO in the field of surveillance. Advances in technology have enhanced the identification capabilities of CCTV systems and liberated employees to work at home and shelter from the pandemic but not without risk to personal privacy if the underlying technology is misused. 2022 should provide some answers to a number of hot surveillance topics that have recently arisen:

Technology

Data protection and technology continues to be a rapidly evolving area as regulators and legislators aim to keep up with emerging developments. While technologies such as AI and cloud continue to be of relevance, we are also seeing increasing activity and co-operation in the areas of digital trade and competition. Key players such as Apple and Google also continue to address privacy requirements (for example new privacy requirements for mobile apps).
Key areas to watch out for in 2022 include:

Transactions

Data transactions would naturally benefit from the government's and ICO's work to develop an advanced UK digital economy where public trust and confidence that their personal data is processed securely and responsibly are underpinned by high standards of data protection that do not impede the free flow of digital data. 2022 should see some significant steps towards establishing the foundations for digital and more traditional transactions involving personal data:
  • New SCCs for controller and processor transactions. It remains to be seen whether the ICO will produce a set of UK standard contractual clauses (SCCs) for controller processor transactions or adopt the SCCs produced by the EC in June 2021 (see Legal update, European Commission adopts final versions of standard contractual clauses under EU GDPR). Either option would likely be welcomed by SMEs in 2022 because a new set of SCCs approved for UK use would become the default standard for organisations or the benchmark against which other clauses will be measured and ease the burden of complying with the contracting requirements under Article 28(3) of the UK GDPR. See Exporting personal data.
  • Five-point plan for digital trade. A key element of the Department for International Trade (DIT) five-point plan to boost digital transactions and the UK economy concerning the free flow of data (see Legal update, Government publishes five-point plan for digital trade Department for International Trade) relies on the ICO's support to help ensure its success. The DIT's vision to remove unjustified barriers encountered by data as it transfers along international digital superhighways is shared by the ICO, provided that any personal data is safeguarded to the high standards of UK data protection laws. Exactly how those twin goals are to be achieved should become clearer in 2022. See Technology.
    Part of the ICO's role will be to help develop rules and provide regulation that ensure "data flows with trust", and will sustain consumer trust that data relating to them will be protected by robust laws when it is processed by new data driven products and business models (see Legal update, ICO releases summary of discussions between G7 data protection authorities).
  • Business enabling data protection laws. In the ICO's response to the DCMS consultation on data protection reform ("Data: A new direction") (see Legal update, ICO response to DCMS consultation on future of UK data protection regime), it acknowledged the UK's new found freedom to adapt data protection laws to be a business enabler and develop reforms to help UK businesses employ risk-based, practical approaches to meeting their data protection obligations when transferring data from the UK. For information on the ICO's work programme for international transfers of data, see Exporting personal data.
  • Digital friendly EDPB work programme. The EU GDPR's role in boosting digital transactions is a key pillar of the EDPB work programme for 2021/2022 (see Legal update, EDPB publishes 2021/2022 work programme (46th Plenary)). Publications anticipated from the EDPB for 2022 include guidelines on blockchain, anonymisation and pseudonymisation, facial recognition in law enforcement and topics such as AI, cloud computing, internet of things and data brokers. Although EDPB guidelines are no longer directly relevant to the UK regime, and are not binding under the UK regime, the ICO has confirmed they may still provide helpful guidance on certain issues.

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Law stated as at 31-Dec-2021
Resource Type Articles
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  • European Union
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